The young couple beaming in the square-shaped image of their big day could be just another post on Instagram — but the snap was also a personal finance lesson in disguise.
“I wore a second-hand dress that was £70, Steph wore a free dress that her mum had worn to get married two years’ earlier, we DIY’ed and made the best of what we had,” posted Lisa Garwood-Cross, the 28-year-old behind the @living_thrifty account.
Making a bouquet of paper flowers from a vintage comic book (cost: £1.58) is one way she’s been sharing the story with her 11,000 followers on the picture-sharing app of how she stuck to a £2,500 wedding budget.
The “Instagram generation” may be criticised for loving consumption-fuelled images of designer clothes, expensive brunches and exotic holidays, but the platform is increasingly providing the “inspo” for those looking to save money, learn to budget, start a retirement fund or get out of debt.
Amid the deluge of selfies, “content creators” around the world are bringing financial education into the social media mainstream.
FT Money swiped through the growing online finance community to see how it is transforming young people’s relationship with money — and the underlying tension of the platform’s growing commercial potential.
A good influence
“In the early days of Instagram, there was more of a focus on discussing new products and taking the ‘perfect’ shots, but that has evolved,” says Eva Caiden, a trends expert at Instagram.
Tips on how to budget, start investing…